What does it take to build a Black-owned fragrance brand—and keep it alive for over a decade? In this episode of Wins + Lessons, Shawn Crenshaw, CEO of Ovation For Men, shares how he started his company to fill a gap in representation and pushed through massive hurdles including DEI setbacks, limited access to capital, and industry gatekeeping.

He breaks down how he landed NIL deals with major colleges like Alabama, worked with pro athletes like Richard Sherman, and how mindset, consistency, and strategy helped him build an independent fragrance brand from the ground up.

If you're building something from scratch—or thinking about starting—this is the motivation you didn’t know you needed.